By Arnell Hinkle

You know that young people know more about the web and social media than most adults. However most of their online energy is spent communicating with friends about popular culture and the minutia of daily life. So what happens when you focus youth’s online expertise on a community cause or campaign that affects their lives? Check out CANFIT’s new “Youth E-Advocacy: Social Media Leading Community Change” and find out.

Made possible with a grant from The California Endowment, this facilitator’s guide and best practices report summarizes a 2012 project that built on CANFIT’s past 20 years of experience in using innovative social media strategies and popular culture to mobilize low income youth of color around neighborhood and school environmental policy issues.

Learning from past ethnic-specific and youth campaigns from Adelante to P.H.A.T. to Project REAL to MO Project, Youth E-Advocacy shares strategies on how to engage youth in a train-the-trainers series to strengthen leadership skills, work with other youth on a social media campaign to align with existing policy work, and create a peer-to-peer network to share online and offline strategies.

If you are looking for an effective tool to apply to your youth work, ideas for using social media to engage communities, or “turn-key” lessons to use at your next training, “Youth E-Advocacy: Social Media Leading Community Change” is a good place to start.

Click here to download the manual.

To see the video playlist of our E-advocacy trainings in action, visit http://www.YouTube.com/user/CANFITvideo

#CANFIT20 celebrates CANFIT’s 20-year anniversary with a monthly blog on the 20th day of each month beginning in August 2013 and other blogs, tweets, and social media posts on history tid-bits on CANFIT’s journey to helping low-income communities strive for healthy eating and physical activity environments. Worked with CANFIT before? Share your stories and thoughts in our 20th Anniversary Assessment today.

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